I am trying to find an article that states, that the intermediaries that a relationship is based on, defines the relationship and social norm of the relationship?
I am trying to argue that a relationship between a company and a consumer, becomes defined by the relationship that the consumer has had to pay for the product. Therefore that he expects something in return for the money that he gives to the company. And if the consumer should give anything back to the company, then he would expect money in return.
Any help will be greatly appreciated, I think Actor Network Theory deals with that, but I am not sure. Maybe some psychology or other text. But any help will be greatly appreciated!
Customers or consumers enable a company to flourish. The company has a moral responsibility to satisfy the customer. A customer is a free person and the choice is his. Often companies dupe the customer by wrong advertisement. They also offer something to enchant the customer. What is to be remembered is that ethics should be adhered by the companies. The relationship between 5the company and the customer should not be fragile. It is a social commitment. There is nothing wrong in expecting money or other offers while purchasing. To maintain a longlasting relationship, stress is on morality. U.K.Atiyodi, Kandangali 670 333
by: Unnikrishnan A
on: 10th June 08